Mercedes Head Up Display Concept

David Rehman, Michael Dietz, Thomas Petrach

The current Mercedes HUD doesn’t fit the image and design philosophy of Mercedes Benz. It appears to be an undesigned and expensive add on. We believe that form follows function and the interface should become a part of the car.

This new Mercedes Head Up concept empowers the driver to be focused on the road ahead while driving. The design includes only the most important information, preventing any unnecessary distractions.

The number of circles is related to your driving speed and maximum speed on the road. Once you reach a critical speed the extra circle turns i yellow or orange to indicate that you should reduce your speed.