obergudt provides a way to obtain good locally produced food directly from the best producers, farmers, bakers, microbreweries and beekeepers around.
As a co-founder of obergudt, I was able to shape the company's vision from the begin. I got a deep insight into the startup world and I learn to fail — many times. Initially, I create a design language of obergudt and build, together with
Arvid Kahl (a extremely talented full stack developer), the first location based food-platform in Berlin where farmers can publish their story and sell their organic food online. After launching, I build interdisciplinary design team which
tested new product ideas and worked further on the visual brand of obergudt. We made the experience that local foods benefit is more about human interaction and face to face contact. We rethought our business model and tested the first pick
up store concept — rethought again — and currently testing local food boxes.